I make a skincare smoothie with this, B-Hydra Intensive Hydration Serum, and T.L.C. In its initial response to the lawsuit in June 2019, Drunk Elephant “specifically denied” that its C-Firma Day Serum “infringes any valid claim [included in L’Oreal’s] ’841 patent,” and explicitly rejected L’Oreal’s argument that the patent prevents it from “manufacturing and selling any Drunk Elephant products,” including the C-Firma Day Serum. That does not mean that brand owners are entirely without recourse when they are ripped off, though. Fast forward to November 2019 and the court dismissed Drunk Elephant’s inequitable conduct counterclaim for failure to state a claim. A couple of skin-lightening products marketed to Chinese consumers have landed Chanel on the wrong side of market regulators. “When I created Drunk Elephant, I isolated the most effective ingredients that directly benefit the health of the skin. Yep my Vitamin C (Drunk Elephant C-Firma) smells a bit like bacon. The Drunk Elephant C-Firma Day Serum is a really good Vitamin C serum but in my opinion, not the greatest. This serum is blended with all the goods; lactic, tartaric, citric, salicylic, and glycolic acids. In response, L’Oreal argued that Drunk Elephant failed to sufficiently establish that it “made an affirmative misrepresentation of material fact, failed to disclose material information, or submitted false material information, and [that it] intended to deceive the [USPTO].” Specifically, L’Oreal asserted that Drunk Elephant “fails to identify any individual associated with the prosecution or filing of the application that issued as the ‘841 patent and therefore, [that it] owed a duty of disclosure to the USPTO.” The beauty giant argued that Drunk Elephant fell short in setting forth “facts that would plausibly suggest that any individual(s) associated with the filing or prosecution of the ‘841 patent had actual knowledge of” the two previously-issued patents held by entities related to L’Oréal. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale. Not only does the vibrant packaging make my dream #shelfie way cuter, but the brand’s clean skincare philosophy instantly won me over. This and a harrowing journey through acne medication and retinol lead to my current skincare obsession: all things Drunk Elephant. Vitamin C products must be packaged in an opaque bottle that limits exposure to air in order to keep the product stable. Since retinol makes the skin more sensitive to UV exposure, sun protection has been crucial. Drunk Elephant C-Firma Day Serum vs. Acure Brightening Vitamin C & Ferulic Acid Oil Free. The first product I tried became an instant top favorite. I slather this on top of my nightly skincare regimen and down my neck as the final step and let it sink in. Today I am talking about the Drunk Elephant C-Firma Vitamin C Day Serum. Sure, it can't quite leap over tall buildings in a single bound, but slathering on a daily ascorbic acid (a fancy way of saying vitamin C) serum or booster If you’re a Drunk Elephant newbie and looking to start your clean break, I would recommend starting with the Beste No.9 Jelly Cleanser, C-Firma Day Serum, and Protini Polypeptide Cream. The Best K-Beauty Gifts Everyone On Your List Will... Kylie Jenner's Rose Gold Electric Toothbrush Is On... Sixteen-year-old me, pimple-y with electric blue braces, thought my embarrassing acne would be nonexistent before I turned 20. Consider this a glass of water for your thirsty skin. I actually prefer the Drunk Elephant Protini™ Polypeptide Moisturizer 1.69 oz/ 50 mL in the morning and the Drunk Elephant … The holy grail moisturizer! It doesn’t smell like anything but when you lick your lips, it tastes subtly sweet. Sunscreen is crucial and I wish I had listened to my mom when she would scream at me to stop using tanning oil. Vitamin C is an absolute must have in any skincare routine and Drunk Elephant has formulated a beautiful version in C-Firma. We asked dermatologists for their recommendations about the best vitamin C serums, including Skinceuticals CE Ferulic, Drunk Elephant C-Firma Day Serum, Clinique Fresh Pressed 7-day System … A super-potent concoction starring a host of powerful antioxidants,Drunk Elephant’s C-Firma Day Serum stars 15% pure L-ascorbic acid (a potent form of vitamin C), 0.5% ferulic acid and 1% vitamin E - … copyright 2020 © all rights reserved by stylecaster, Umbra Sheer Physical Daily Defense SPF 30. L’Oreal and Drunk Elephant Settle Suit Over “Patent Infringing” Vitamin C Serum, L’Oreal slapping its smaller rival Drunk Elephant, ultra-competitive nature of the $500 billion-plus global beauty industry, Puig’s reported $1.5 billion acquisition of Charlotte Tilbury, products with the same characteristics or qualities, such as the one that Charlotte Tilbury filed against British company Aldi, Chanel is on the Hook for False Advertising Over Skin Lightening Products in China, As Face Masks, Shields Become a Fashion Category of Their Own, Brands Are Rushing to File Trademark Applications, Goat Fashion and Buzzy Sneaker Marketplace Goat Group Settle High-Stakes Trademark Spat, Nike, Apple Are Pushing Back Against China Forced Labor Legislation, Per New York Times. Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. I personally love it and now, it’s part of my get-your-life-together Sunday ritual. You're not alone. Customers who left perfect reviews raved about the … Fast forward six years and I’m still that same girl popping away in the mirror…minus the braces. In October 2019, for instance, Japanese giant Shiseido revealed that it would pay $845 million for a 100 percent stake Drunk Elephant in what was called “the most anticipated beauty M&A deal of 2019.” That deal came amid a flurry of others, including Coty Inc.’s headline-making acquisition of a 51 percent stake in reality star-turned-makeup mogul Kylie Jenner’s Kylie Cosmetics for $600 in November 2019; Coty’s subsequent deal with Kim Kardashian’s KKW brand; Estée Lauder Company’s taking full ownership of Have & Be Co., the South Korean skincare company that owns Dr. Jart+ cosmetics to assume full ownership; and Puig’s reported $1.5 billion acquisition of Charlotte Tilbury, which was confirmed in June. Virgin Marula Luxury Face Oil has been the cherry on top of my extensive skincare routine. The smell typically goes away after about 10 minutes, especially after I put on my sunscreen. Acure is $20 for 1 oz and Drunk Elephant is $80 for 1 oz. Framboos™ Glycolic Night Serum- 5 mL C … C-Firma has a pH level of 3.3 - 3.5, which Drunk Elephant believes is the key to a non-irritating, effective formulation that delivers real results. buy it. After 2 weeks of laying off using any DE … I’ve heard only the best things about the whole Drunk Elephant range, and was super excited to try this one. I have SUPER sensitive skin under my eyes. Now that I’m 22 with a few sunspots and fine lines, I don’t leave the house without it. The dismissal comes on the heels of the American arm of French giant L’Oreal slapping its smaller rival Drunk Elephant with a headline-making suit, accusing Drunk Elephant of infringing one of its valuable utility patents by way of the cult-followed 8-year-old brand’s award-winning and highly-buzzed-about $80-per-ounce Vitamin C serum. With this, I don’t feel the need to apply it all day since it leaves my lips super smooth and shiny in one single swipe. Ideally, look for L-ascorbic acid serums that also include ferulic acid and vitamin … Framboos Glycolic Night Serum - Skin Care Brightening Night Serum, 1 Ounce ... drunk elephant, vitamin c … The Littles 4.0 Drunk Elephant - 30 mL Beste™ No.9 Jelly Cleanser- 8 mL Virgin Marula Luxury Facial Oil- 8 mL C-Firma™ Day Serum- 8 mL B-Hydra™ Intensive Hydration Serum- 15 mL Protini™ Polypeptide Cream- 15 mL Umbra Sheer™ Physical Daily Defense SPF 30- 8 mL T.L.C. The U.S. market for face masks is positively booming. I like the Drunk Elephant B-Hydra™ Intensive Hydration Serumand Drunk Elephant C-Firma™ Vitamin C Day Serum in the morning. Causes of action may arise when these dupe-offering companies re-create other brands’ packaging, as the non-functional elements of product packaging fall within the bounds of trade dress or design patent protection. There’s no debate over the place vitamin C deserves in every skin-care routine. Overall, it's a product that has been great for my skin and I wouldn't mind purchasing it again, if not for the... About reviewer ( 1 … The Good: Drunk Elephant C-Firma Day Serum contains a highly effective concentration of 15% L-ascorbic acid, the form of vitamin C that has the most clinical research behind it, and has been … If you love the Drunk Elephant C-Firma Vitamin C Day Serum ($80.00 at Sephora)... View this post on Instagram A post shared by Drunk Elephant (@drunkelephant) on Oct 1, 2018 at 9:53am PDT Vitamin C is like Superwoman in a bottle. This field is for validation purposes and should be left unchanged. As such, “There is an enthusiastic group of superfans who will test (or “swatch”) products like eye shadow and lipstick to find cheaper versions that are good matches for the pricier originals,” and post their findings on dedicated Instagram pages and popular makeup review blogs. I mix this with D-Bronzi for a protected bronzy glow. The dismissal comes on the heels of the American arm of French giant L’Oreal slapping its smaller rival Drunk Elephant with a headline-making suit, accusing Drunk Elephant of infringing one of its valuable utility patents by way of the cult-followed 8-year-old brand’s award-winning and highly-buzzed-about $80-per-ounce Vitamin C … Ive never broken out like crazy until i started using Drunk elephant's vitamin c serum, b hyrda, lala retro whipped cream & the new petpaceramyde (green cap). At this point, I made it my mission to lock down a skincare routine that wouldn’t mess with my winning streak. Drunk Elephant’s is formulated with a potent 15% L-ascorbic acid and ferulic acid, plus 1 percent vitamin E—roughly the same effective formulation that put SkinCeuticals' C E Ferulic on the map. So, when the distinctive, non-functional design elements of a makeup compact, for instance, are replicated, that could give rise to trade dress infringement claims, but only if those elements serve a source-identifying function in the minds of consumers. I was a little skeptical about using this since I was always taught to stay away from oils with oily, acne-prone skin. I personally tried Tatcha this summer when my skin was dried out from the sun … Before using this, I was hooked on random lip balms filled with fragrance and drying alcohols that made my lips dry, so I kept on applying them. Both of these products contain a form of Vitamin C … The cutest little Lippe balm. I love this because it makes me feel comfortable going makeup-free and defends against the pollution and environmental stressors in this NYC air. All of the products are made to work together, so consider this the water you add to your morning vitamin C smoothie. And since I still crave that sun-kissed glow, especially in the winter, this product is absolutely necessary.